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Overdrive : August 2010
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This issue has 102 pages and 102 articles
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“ OVD0810PGFC_noinkbox.pdf”
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“ OVD0810PGIFC” (page 1)
INTERNATIONAL PROSTAR+ WITH MAXXFORCE ADVANCED EGR BEATS THE COMPETITION ® ® ® INDEPENDENT TESTS PROVE NEARLY 1% TO 2.5% ADVANTAGE IN FLUID ECONOMY Until just recently, any comparison of Class 8 trucks began with fuel economy. And in those comparisons, the International ProStar® best-in-class. wa...
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“ OVD0810PG001” (page 2)
Download the free app from http://gettag.mobi and point your smartphone camera at the barcode to see the results for yourself.
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“ OVD0810PG002” (page 3)
August 2010 | VOL. 50 | NO. 8 COVER STORY require extraordinary work yet reap a steep reward for the owner-operators who take them on. 26 Overlooked niches Unconventional hauls often DEPARTMENTS 4 ONLINE Go digital to Dallas / Truck stop locator 6 PULSE The paradox of too much choice 8 SPEAKOUT D...
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“ OVD0810PG003” (page 4)
Thundering down desert blacktop or powering along an urban freeway, it's nice to know you can always get the parts you need from a trusted source. Alliance Parts are warranty-backed and made to Daimler Trucks North America's exacting standards for any truck make and model. With over 1,000 retail ...
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“ OVD0810PG004” (page 5)
Online A direct line to Dallas If you can’t make the Great American Trucking Show in Dallas, Aug. 26-28, boot up the old laptop to keep up with what’s happening there. For more information about the show, visit gatsonline.com. TRUCKING NEWS. Check OverdriveOnline.com daily for updates on industry...
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“ OVD0810PG005” (page 6)
It’s hard to tell them apart. That’s the idea. Everything you expect from a new MICHELIN® The same tread designs. The same engineering. MICHELIN® built with the same exacting standards as brand new MICHELIN® that you’re getting a retread that’s just as reliable as a new MICHELIN® technology in ne...
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“ OVD0810PG006” (page 7)
Pulse good thing. Sheena Iyengar, a Columbia Univer- F When you’re shopping for a business partner, a lot’s at stake. sity professor, made this point in a recent Money magazine interview. In one of her best-known experiments, customers in a store sampled 24 flavors of jam, while oth- ers sampled ...
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“ OVD0810PG007” (page 8)
THE ONLY SIX-PACK GUARANTEED TO LAST TWO YEARS. PowerPacks are fully backed by a no-hassle, two-year/150,000-mile warranty when installed at your authorized Detroit Diesel service outlet. When one fuel injector wears out, the other fi ve usually aren’t far behind. That’s why installing Detroit Di...
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“ OVD0810PG008” (page 9)
SpeakOut Fed up with talk of onboard recorders I am becoming disgusted read- ing about your encouragement of electronic onboard recorders in trucks. I, like many, have had enough of government intervention that is turning to greed. It will end up costing everyone in increased transport charges. T...
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