+Cheers: Cheers March 2011
Cheers is dedicated to delivering hospitality professionals the information, insights and data necessary to drive their beverage business by covering trends and innovations in operations, merchandising, service and training.
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This issue has 72 pages
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“ Cover”
A BEVY OF BLENDS NON-ALCOHOLIC DRINKS HIGHLIGHTS FROM THE CHEERS CONFERENCE IMPORTED BEER M2MEDIA360 ® THE BEVERAGE BUSINESS MAGAZINE FOR FULL-SERVICE RESTAURANTS AND BARS MARCH 2011 WWW.CHEERSONLINE.COM Growth Brands
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“ First Sip” (page 7)
FIRST SIP ® Are beverage directors expendable? E very time I turn around there seems to be an incredibly qualifi ed chain beverage director who’s been laid off . A handful of the top ones who have been let go spoke candidly about how their roles have evolved during a panel at the last Cheers conf...
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“ Drink Culture” (page 9)
DRINK CULTURE Eno (picutred here) in Chicago is hosting a series of wine classes. A Year of Tastings For those who want to learn more The Fairmont Chicago, Millennium Park’s restaurant Eno is hosting wine education classes throughout the year for its guests. Dubbed Eno-Versity, the classes includ...
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“ Drinks” (page 13)
DRINKS Delicious Alcohol-Free Treats These scrumptious drinks show how sophisticated and savory a quaff can be, even if it is alcohol free. BERRY SPARKLER T is refreshing quaff was created by Dana M. Bruner of T e Perfect Purée of Napa Valley. 2 oz. Perfect Puree Beverage Artistry Raspberry, thaw...
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“ Scene: Columbia Room” (page 15)
SCENE By Kelly A. Magyarics The Bamboo (below) is made Manzanilla sherry, Dolin dry vermouth and orange bitters. Washington, D.C.’s Columbia Room gives guests a fl avorful glimpse of the potable process. As You Like It N 16 ear Washington, D.C’s Convention Center, tucked behind a closed door, adj...
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“ Legal Issues: Start Counting Calories” (page 17)
LEGAL ISSUES By Michael Newman Start Counting Calories The new restaurant law requires it. R estaurants and bars businesses serving beverage alcohol are among the various regulated as part of President Obama’s healthcare reform law. T e new law also includes revisions to the Federal Food, Drug an...
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“ Growth Brands 2011: Best of the Best” (page 19)
Growth Brands Cheers identifies the fastest-selling wines and spirits in the U.S. By Richard Brandes 20 | MARCH 2011 www.cheersonline.com “In 2009, everything was about trading down.” “T ere was a noticeable increase in sales of lower-priced domestic products, particularly among spirits. In 2010,...
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“ Steady Flow for Imported Beer” (page 47)
Beer F Imported Steady Flow for The category takes on a challenging, yet positive year. By Lucy Saunders or decades, imported beers enjoyed on-premise growth as discerning drinkers pursued authenticity in ales, lambics and lagers. Due to a combination of factors, sales of imported brands have shi...
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“ Cheers Beverage Conference: 2011 Highlights” (page 51)
Top operators met up in New Orleans for seminars, networking and tastings. By Jeremy Nedelka Photography by Rich Schmitt N early 400 drinks industry professionals from around the country convened in New Orleans at the Downtown Marriott for the 14th annual Cheers Beverage Conference, held on Janua...
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“ Sophisticated Virgins” (page 59)
Sophisticated Virgins Non-alcoholic drinks are so good, some guests like them just as well sans spirits. By Monica Kass Rogers I n the middle of Lark Creek Restaurant Group’s recent bar program overhaul, John Hulihan had a moment of clarity. “T ere we were, embracing a seasonal, hand-crafted-from...
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