+Cheers: Cheers May 2011
Cheers is dedicated to delivering hospitality professionals the information, insights and data necessary to drive their beverage business by covering trends and innovations in operations, merchandising, service and training.
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“ Cover”
HIP ROOFTOP BARS HOW CHEFS SEE COCKTAILS SUSTAINABLE WINE SKINNY DRINKS LUSCIOUS LIGHT BEER M2MEDIA360 ® MAY 2011 WWW.CHEERSONLINE.COM Versatile VODKA 95 points 2007 Cabernet Sauvignon Reserve The Wine Advocate - Robert Parker, WINE SPECTATOR & Wine Enthusiast OUR WINERY IS KNOWN FOR SETTING THE ...
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“ Table of Contents” (page 2)
CONTENTS May 2011 Vol. 22 No. 4 26 20 FEATURES 20 Vodka Holds Its Appeal 26 Two Heads are Better Th an One bar and kitchen. By Monica Kass Rogers 33 ON THE COVER: Secreto’s Purple Reign cocktail is a blend of Absolut Berry Açaí, violet liqueur, lemoncello, lime juice, blueberries and cane syrup. ...
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“ First Sip ” (page 5)
FIRST SIP ® Does the Business Benefi t from the Th ree-Tier System? an executive director of Rabobank in New York is causing quite a stir. It’s not based on a large number of participants, 46 to be exact, and it includes executives from all the tiers. While its main focus is only on the off -prem...
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“ Drink Culture” (page 7)
DRINK CULTURE The collage mural by Shepard Fairey in the Wynwood bar and Christian Awe oversized canvases in dining room. The Shepard Fairey cocktail at the Wynwood Kitchen is made with vodka, raspberry liqueur and cranberry juice. Celebrating Artistic Cocktails What do you get when you mix stree...
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“ Drinks” (page 11)
DRINKS Vodkalicious Sips The white spirit’s fl exibility and range of fl avors make it great to mix in a wide range of drinks. WALDORF REMIXED Th is drink comes to us via Frederik Myhr, who is the bar manager at Al Mercante in Copenhagen. It is a spin-off on the traditional Waldorf Salad created ...
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“ Scene The Franklin Mortgage & Investment Company” (page 13)
SCENE By Lew Bryson Th e Franklin Mortgage & Investment Company T he speakeasy cocktail bar is back, so much it’s almost become cliché. Th e peepholes, the passwords, no outside signs, elaborate and secret entrances of all kinds. At some point we have to ask: is this a bar, or a remake of Th e Th...
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“ Marketing Matters: Skinny Cocktails” (page 15)
MARKETING MATTERS By Carolyn Walkup Cheers Skinny Cocktails How mixoligists are capitalizing on the lean and clean eating revolution. A s shorts and T-shirt season approaches, weight-conscious folks are seeking more ways to shave off calories from their favorite treats, including their liquid one...
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“ Vodka Holds Its Appeal” (page 19)
VODKAHolds its Appeal Flexibility and accessibility are key factors for this spirit’s long-lasting popularity. By Johnny D. Boggs such a wide variety of drinks. It has a less assertive taste profi le than many other spirits, he C says on a quiet afternoon at the Secreto, which seats about 40 in t...
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“ Two Heads are Better Than One” (page 25)
Kelly Liken offers a Beauty of Beets fl ight that features The Big Beet Pucker, The Beet Machine and The Kicking Beet (from left to right). When chefs and bartenders work together, great craft cocktails and spirit and food pairings result. By Monica Kass Rogers hen Th e Drawing Room bartender Cha...
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“ The Rising Tide of Sustainability” (page 32)
Operators across the country are focusing more than ever on green and environmentally friendly choices. By Deborah Parker Wong At Kimpton master sommelier Emily Wines created a program that features the wines from a different sustainable producer every month. ustainability is no longer a grassroo...
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